Hospitality owners in rural Wales, like Alex Barry of the Red Lion pub, are struggling with severe staff shortages. Despite some easing in recent months, many businesses still face recruitment challenges, leading to reduced hours and closures. Barry has often worked alone due to a lack of applicants, while Samantha Harper from Red Dragon Pubs cites offering £500 rewards for staff referrals with limited success. The Welsh government is reportedly working with the industry to tackle these challenges.