In 1957, Glasgow faced Europe’s highest tuberculosis death rate, prompting a mass screening campaign that successfully tested over 700,000 residents. Organizers incentivized participation with a range of prizes, including unconventional items like cigarettes and chocolates, as well as electronics and vacations. The initiative not only identified 2,369 TB cases for treatment but later prevented an estimated 4,599 additional cases. Researchers at the University of Glasgow emphasize the historical campaign’s significance for current TB eradication efforts, suggesting that lessons learned can inform strategies to combat the disease globally today.