As concerns over plastic pollution rise, a new digital toy exchange library launched by Giorgia Anile in Ireland seeks to promote sustainability by allowing parents to donate, exchange, or find second-hand toys. With 80% of toys ending up in landfills, this platform encourages a culture of sharing. Sustainability consultant Sharon Keilthy emphasizes the industry’s transition towards greener practices, while retailers like Pinocchio’s Toys highlight the growing demand for eco-friendly options. What emerges is a call for greater awareness and responsibility in the toy industry’s environmental impact.