As the holiday season approaches, interactive companions are trending in toy stores, showcasing a significant rise in popularity. According to Philippe Gueydon, CEO of King Jouet, the animated toy market has surged by 11% in a year, led by interactive plush toys. Brands like Moose Toys are leading the charge with engaging products such as Mango, an interactive baby monkey. Virtual companions, like Disney’s Bitzee, also attract attention, requiring daily care and interaction, and highlighting the growing trend of child nurturing through toys.