Conor McGregor faces a dramatic shift in public perception in Ireland after a Dublin jury found him guilty of sexual assault against Nikita Hand. As retailers, brands, and companies sever ties with him, McGregor plans to appeal the decision. This significant verdict symbolizes the declining support for the once-revered MMA fighter in his home country, as legal troubles overshadow his sporting accomplishments. Commentators note a cultural shift regarding how society views allegations of sexual violence, spotlighting the importance of survivors’ voices.

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