Art has long been perceived as an exclusive investment, but efforts are underway to make it more accessible. While art fairs like the ‘Affordable Art Fair’ aim to lower price barriers, experts caution that most artworks may not yield substantial returns. Magnus Resch, an art economist, suggests that buying art should be more about personal enjoyment and supporting artists rather than solely as a financial investment. The rise of social media is reshaping the art market by allowing artists to connect with audiences directly, which democratizes access to art for potential buyers.