As traditional tea consumption declines in the UK, younger generations appear to favor alternatives like iced tea, herbal teas, and coffee. The iconic brand Typhoo Tea recently faced collapse due to falling sales, highlighting a shift in preferences. Experts suggest that while tea isn’t losing its appeal entirely, the market is evolving with increased competition from other beverages. Brands are adapting by introducing new products to attract younger consumers who seek healthier and more diverse drink options.