Britain’s long-standing tradition of tea consumption appears to be waning, particularly among younger generations. A recent survey shows that less than half of the population drinks tea daily, as emerging preferences shift towards iced and herbal teas. Historic brand Typhoo Tea has faced significant sales decline, eventually being acquired by vape maker Supreme, which aims to target younger consumers. Analysts highlight intense competition from alternative beverages like coffee and health-oriented drinks, suggesting a need for traditional tea brands to innovate and adapt to changing tastes.