Italian grandmothers, known for their authentic cooking, are gaining immense popularity on platforms like Instagram and TikTok. Notable figures like Silvana Bini, who has amassed 3.6 million followers, showcase traditional recipes. Their appeal lies in simplicity and authenticity, contrasting with the typical perfection seen on social media. Young audiences are drawn to this real-life portrayal of cooking, with many grandmothers turning their passion into profitable ventures, such as online shops and cookbooks, while also preserving a dwindling culinary tradition.