Jaguar has launched a new logo and a teaser campaign leading up to its rebrand as an all-electric carmaker, urging the public to ‘trust and reserve judgement.’ The decision, amid criticism for lacking actual vehicles in its promotional material, has sparked a debate about the company’s future direction. Branding experts suggest the bold strategy could prove risky but also transformative, as Jaguar aims to recapture the innovative spirit of its past models like the E-Type.