Jaguar faces significant challenges as it attempts to reinvent itself as an all-electric brand under Tata’s direction. The recent relaunch features a controversial ad that drew mixed reactions on social media. Creative director Gerry McGovern maintains that boldness is necessary for brand revival, while industry experts express skepticism about the effectiveness of alienating traditional customers. With plans for new luxury models by 2026, Jaguar hopes to adapt to changing market demands and compete at higher price points despite declining sales.