Jaguar is embarking on its most significant transformation in its 102-year history, aiming to establish itself as an all-electric brand starting this December. The company has stirred discussions with a controversial teaser video that focuses on its new logo rather than its cars. While reactions on social media vary from skepticism to praise, the strategy has sparked a debate about the brand’s future. Experts see the move as both risky and promising, especially in a declining electric vehicle market. Jaguar’s success in this bold venture remains uncertain but crucial.