Jaguar Land Rover, under its creative director Gerry McGovern, is attempting a bold relaunch of the iconic brand featuring a new advertising campaign that has stirred considerable social media debate. The brand aims to transition to an all-electric lineup, moving away from traditional models, with new high-end electric cars expected by 2026. Critics question whether this strategy can successfully attract new customers while retaining the brand’s historic appeal. As Jaguar navigates this transformative phase, the impact and relevance of its storied legacy remain in question.