bbc.com

John Lewis’ Tearful Christmas Ad Reflects Sentiment Amid Festive Competitors

John Lewis has unveiled its 2023 Christmas advert, showcasing a nostalgic journey as a woman searches for the perfect gift for her sister. Set to Richard Ashcroft’s ‘Sonnet,’ the emotional theme contrasts with the lighter, more humorous tone of competitors like Aldi and Asda. Retail experts note that this year’s ads reflect a collective yearning for sentimentality following a challenging year marked by conflict and economic uncertainty. While John Lewis aims for tradition without celebrity endorsements, others like Waitrose and Greggs incorporate well-known figures to attract audiences.

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