Fayard Editions has filed a lawsuit against Mediatransports after the advertising agency refused to promote the book ‘Ce que je cherche’ by Jordan Bardella, leader of France’s National Rally. Mediatransports argues that promoting a book by an active politician undermines neutrality principles. However, Fayard claims this refusal constitutes a serious violation of free speech, noting that other political figures have successfully advertised their works. The case raises important questions about media impartiality and freedom of expression in political discourse.