Logan Paul faces scrutiny over his cryptocurrency endorsements amid accusations of misleading fans about financial interests. Evidence suggests he profited from promoting high-risk ‘meme coins’ without disclosure, leading to significant price spikes. Paul currently confronts a multi-million-dollar lawsuit related to his failed crypto project, CryptoZoo, which was marketed as an online game involving NFTs. Despite public denials of wrongdoing, Paul’s influence raises concerns about transparency in celebrity endorsements within the volatile crypto market.