Louis Vuitton has placed a massive trunk on the Champs-Élysées in Paris, reportedly to cover construction on one of its buildings. Emile Meunier, a Paris councilor, claims the installation constitutes illegal advertising as the building is a historical monument. LVMH argues it is a temporary sign for a future store. The Paris city hall supports LVMH, stating they complied with regulations and will collect advertising taxes. Critics are considering legal action if the situation is not resolved.