The public inquiry into Lucy Letby’s crimes revealed that she was the prominent face of the Countess of Chester Hospital’s Babygrow Appeal, aimed at replacing the neonatal unit where she murdered seven infants. Evidence presented showed her image was heavily used in promotional materials for the fundraising campaign. Despite early concerns raised by consultants about her practices, law enforcement was not contacted until 2017, years after Letby’s actions led to multiple deaths. She is currently serving 15 life sentences for her crimes.

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