Lufthansa is set to hire approximately 10,000 new employees in 2025, reflecting the recovery of the travel industry post-COVID-19. This move comes after the airline cut 30,000 jobs during the pandemic. It has already received 350,000 applications in 2024 and hired 13,000 staff. Additionally, the airline is expected to finalize the acquisition of Italian carrier ITA to bolster its presence in the Southern European market. The German Travel Association predicts ongoing growth in consumer travel spending despite economic challenges.