Facing a budget deficit, Lugano is actively courting wealthy expatriates in London, promoting its attractive lifestyle and tax benefits. Marco Chiesa, the city’s financial officer, highlights that the richest 1% provide a substantial portion of tax revenue. Despite the city’s allure, some local leaders express concerns about socioeconomic divides, noting that the affluent often isolate themselves and don’t contribute to the community. As the city anticipates a significant increase in ultra-wealthy residents, it plans to strengthen its marketing efforts to draw them to this picturesque and secure environment.