Sinn Féin leader Mary Lou McDonald has positioned her party as the primary alternative for voters seeking change from the traditional dominance of Fianna Fáil and Fine Gael. During her Dublin Central constituency campaign launch, McDonald emphasized the historic choice voters face, announcing plans for Sinn Féin to contest over 70 seats nationally. She highlighted housing as a key election issue, criticizing the current government’s ineffective response to the crisis. McDonald stressed the party’s commitment to delivering real change and addressing public frustration over government performance.