The Greek Confederation of Commerce and Entrepreneurship’s 2024 Black Friday report shows varied satisfaction among retailers, with 81% participating this year. Over half reported moderate sales satisfaction, while 50% saw sales increases compared to 2022. Despite weather concerns, 90% were satisfied with store traffic. Discounts ranged from 21% to 40% for many retailers, and digital payments dominated transactions. The study surveyed 400 businesses across various retail sectors.