In response to RIP.ie’s introduction of a €100 charge for funeral notices, several new platforms are launching to offer cheaper or free alternatives. Industry professionals express concerns over the fee’s impact on families, with initiatives like Funeral Notices Ireland and Condolence.ie stepping in to provide cost-effective services. Others, like Depart.ie, aim to operate on a subscription model. The proliferation of competitors has sparked discussions about the future of online death notices in Ireland, suggesting a need for balanced service competition to safeguard the provision of public good in this sensitive area.