The UK government has introduced a junk food advertising ban set to take effect in October 2025, aiming to counter rising childhood obesity rates. The restrictions prohibit the advertising of high-fat or high-sugar foods on TV before 9 PM and in paid online promotions when identifiable products are displayed. Critics point out potential loopholes that could allow fast food companies to advertise without featuring specific unhealthy items. Health Secretary Wes Streeting emphasized the need for immediate action to protect children’s health and reduce strain on the NHS.