In a notable shift, Nintendo is diversifying its brand to reach a wider audience beyond traditional gaming. Long known for its iconic characters like Mario and Zelda, the company aims to boost its visibility through new ventures, including a Donkey Kong-themed area at Universal Studios Osaka and a successful film adaptation of Super Mario Bros. This change, driven by a desire to expand the player base, marks a significant departure from Nintendo’s historically conservative approach to licensing its characters. Analysts compare this evolution to the strategy seen with global franchises like Pokémon, seeking to engage consumers through various media.