In response to the increasing security concerns due to Russia’s invasion of Ukraine, Sweden, Finland, and Norway have released new guidance for their citizens on preparing for crises and potential military conflicts. Sweden’s updated pamphlet, ‘If the crisis or war comes,’ will reach millions of households, while Finland introduces a digital version focusing on self-defense preparedness. Norway’s advice emphasizes stocking long-life food and medicines. The initiative reflects a shift in public sentiment as these nations reassess their defense strategies in the face of global instability.