OpenAI has launched a real-time search feature, ‘ChatGPT Search,’ within its ChatGPT chatbot, allowing users to access current results like news and sports scores. This development aims to enhance the transparency of AI responses by providing links to sources. Despite this innovation, experts suggest ChatGPT still faces significant challenges against Google, which holds a 90% market share in search and has decades of experience in the field. While ChatGPT may attract a younger audience, its long-term profitability remains uncertain compared to Google’s well-established business model.