Ecologist officials in Paris have filed a complaint to retract the authorization granted to LVMH for a giant metal trunk installation on the facade of one of its buildings on the Champs-Élysées, claiming it is disguised advertising. The complaint, addressed to Mayor Anne Hidalgo, argues that the installation violates local advertising regulations. The building, a historic landmark, is set to house a flagship LVMH store, a hotel, spa, and other amenities.

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