In 2024, Thrace is expected to see increased tourist activity, according to Apostolos Palakidis, president of the Hotel Association. He highlighted the successful previous year as a foundation for future growth while stressing the importance of expanding markets, particularly in the Balkans and Greece. Palakidis emphasized the significance of enhancing services and maintaining connections with markets, especially in light of Bulgaria’s entry into the Schengen area, which is anticipated to boost tourism flow. He urged readiness ahead of the summer season to effectively manage the expected increase in visitors.