Following his retirement from professional tennis, Rafael Nadal embarks on a new chapter while maintaining his influential status in the sports world. With lucrative sponsorships from brands like Nike, Babolat, and Kia, Nadal’s marketability persists, although financial terms are expected to change. Marketing expert Lionel Maltese discusses Nadal’s unique brand identity, the anticipated impact on his endorsements, and the differences between Nadal’s and Roger Federer’s post-retirement strategies. Nadal’s commitment to his existing partnerships and his focus on sports infrastructure investments highlight a potential model for future retired athletes.

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