Retail footfall in the UK has decreased for the second consecutive year, with a 2.2% drop reported for December 2024. Contributing factors include economic pressures, online shopping growth, and poor weather. Shop owners like Tom Rowley from Backstory Bookshop are adapting by enhancing the shopping experience with wine offerings. Other retailers, such as Leanne Fridd of Bookbugs and Dragon Tales, are creating themed events to attract customers. Despite these initiatives, overall spending remains down, illustrating the ongoing challenges faced by the retail sector.