Christoph Zweifel, managing director of Zweifel Chips, shares insights on revitalizing the family brand originally founded by his father, Heinrich Zweifel. In an interview, he describes the influence of generational family values on his approach to creating healthier snack options and navigating retail pressures, particularly from major players like Migros. With a background in food technology and prior experience in the industry, Zweifel emphasizes the importance of innovation in maintaining brand relevance amid competitive market dynamics. While firmly rooted in Switzerland, he also explores potential expansion into international markets, highlighting flavors suited to diverse tastes.