As rugby player Maher transitions back to XV-a-side rugby, she acknowledges the importance of social media in amplifying the women’s game. Having focused on sevens, Maher emphasizes the significance of self-promotion for female athletes. With a master’s degree in business, she understands the link between her social media presence and potential earnings, advocating for rugby’s evolution to attract new players through platforms like TikTok. While she prepares for upcoming matches, her debut remains uncertain.