Recent reports reveal a significant decline in rural bus services across England, with a quarter of routes lost over the past decade. Complaints have surged as a £2 fare cap rises to £3, affecting frequent riders. Passengers express frustration over unreliability and lack of digital updates, leading some to rely on taxis instead. Experts propose a franchising system to enhance service management by local councils, but warn it may not be suitable for all communities. Advocacy groups call for improved technology and a streamlined funding process to restore essential transport links.