David Rigoulet-Roze, an associate researcher at the Institute of International and Strategic Relations (IRIS), discusses the significance of Saudi Arabia being awarded the 2034 World Cup. He highlights the country’s ambitions to promote its image and strengthen its economy through sports, drawing comparisons with Qatar’s hosting of the 2022 World Cup. With investments in sporting infrastructures and high-profile players, Saudi Arabia aims to transform its national league into a global football powerhouse while increasing tourism and national pride by the target year of 2030.