In response to Amazon’s early Black Friday promotions, regional retailers in Münsterland have launched their own discount event called ‘Schwatter Fridag’. This initiative, led by local businesses like Dailysocks, aims to promote sustainable shopping and highlight regional products. The event offers exclusive deals and a unified discount code for customers, fostering community support and driving a significant increase in local sales. Despite some funding challenges, local entrepreneurs remain committed to making this event a success to combat the dominance of online shopping.