The Secret Sint initiative, created by Jeanine Boerendans and Liesbeth Goedhart, connects 1,750 underprivileged children with anonymous donors to celebrate Sinterklaas. Originating in 2022 to help families facing financial hardships, the program matches donors with children based on personal preferences. Each package includes thoughtful gifts for both children and parents, aiming to uplift community spirits during the holiday season. While participation has grown significantly, the focus remains on providing personalized support rather than financial aid.