Anwen Roberts, owner of the design company Draenog, was devastated to discover her original Welsh language card designs being sold on the online marketplace Temu without her consent. Temu has since removed the infringing products, but Roberts highlighted the ongoing struggle for small businesses facing intellectual property theft. The UK’s Intellectual Property Office acknowledges the challenge of IP infringement and emphasizes the importance of reporting such issues. Advocacy groups are calling for better dispute resolution mechanisms between small businesses and larger companies to protect creative rights.