As fly tipping incidents in Wales reach a 15-year high, social media influencers, including Heledd Roberts, are spearheading a campaign to promote responsible waste disposal. The initiative, part of Fly-tipping Action Wales, aims to engage younger audiences and highlights the financial burden on councils from cleanup costs. With over 42,000 reported incidents and increased enforcement actions, the campaign seeks not only to raise awareness but also to consider stricter penalties for offenders.