South Africa’s Succulent Karoo desert is witnessing a spike in illegal poaching of protected succulent plants, driven by organized crime and an international demand for rare species. Despite efforts by the government and conservationists to combat this illicit trade, local communities face social challenges as poaching becomes a source of income. Conservationists emphasize the importance of awareness among consumers and promote legal cultivation of succulents to reduce the pressure on wild populations. The situation has prompted educational campaigns to inform buyers about the origins of the plants they purchase.