A recent survey reveals that Swiss consumers plan to spend an average of 282 Swiss francs on gifts this year, consistent with last year but 20% less than in 2022. The main factors influencing reduced spending include rising living costs, anticipated increases in health insurance premiums, and rental prices. The survey highlights notable differences in spending behavior based on gender and age, with women and certain age groups more likely to cut back. Also, gift cards and cash are the most popular gift choices, reflecting a trend toward practical presents.