Rolls-Royce Motor Cars is set to invest over £300 million to expand its Goodwood factory, responding to a rising demand for highly-customised luxury vehicles. The British brand, under BMW since 2003, aims to secure its future in the UK while…
Jaguar Land Rover is undergoing a significant transformation, aiming to reinvent the brand as an all-electric luxury carmaker. Following the release of a contentious advertisement that sparked widespread debate, creative director Gerry McGovern emphasized the need for bold, disruptive strategies….
Jaguar has introduced a new luxury electric concept car at a launch event in Miami, showcasing the future of its vehicle lineup. The unveiling comes after criticism of the brand for neglecting its heritage during a recent rebranding campaign that…
Jaguar has debuted its latest luxury electric concept car during a launch event in Miami, showcasing the future of its vehicle lineup. This move comes after criticism of the brand for seemingly forsaking its heritage, highlighted by a recent promotional…
