Jaguar faces significant challenges as it attempts to reinvent itself as an all-electric brand under Tata’s direction. The recent relaunch features a controversial ad that drew mixed reactions on social media. Creative director Gerry McGovern maintains that boldness is necessary…

Jaguar Land Rover is undergoing a significant transformation, aiming to reinvent the brand as an all-electric luxury carmaker. Following the release of a contentious advertisement that sparked widespread debate, creative director Gerry McGovern emphasized the need for bold, disruptive strategies….

Jaguar Land Rover, under its creative director Gerry McGovern, is attempting a bold relaunch of the iconic brand featuring a new advertising campaign that has stirred considerable social media debate. The brand aims to transition to an all-electric lineup, moving…