Taylor Swift’s ‘Taylor Swift|The Eras Tour Book’ has recorded remarkable sales, moving 814,000 copies within the first two days of its release, according to Circana BookScan. This positions it just behind Barack Obama’s ‘A Promised Land’, which sold 816,000 copies in its first week. Released on Black Friday, November 29, 2024, the book’s success comes from limited availability at Target, which ordered two million copies. Swift is also seeing strong sales for her new album, ‘The Tortured Poets Department: The Anthology’.