Beaujolais Nouveau was officially unveiled in Lyon, marking a festive occasion that highlights the evolving reputation of this wine. While it has historically been associated with mediocrity, recent efforts from new winemakers have significantly improved its quality. Representing 30% of Beaujolais production, 15 million bottles are shipped globally, with two million going to Japan. Winemakers, like Marine Descombe, are innovating sustainable practices, enabling the region to produce fresh wines, even amid climate challenges. Younger generations are embracing Beaujolais for its light and easy-drinking characteristics, signaling a shift in perception.

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