In Thessaloniki, Dimitris Strakas has been the go-to expert for Christmas costumes for 35 years. His shop, located on Ionos Dragoumi Street, specializes in Santa Claus costumes, crafted months in advance to meet seasonal demand. Strakas emphasizes the importance of preparing early for the holiday season, with an array of costumes including not just Santa but also his wife, elves, and the mischievous Grinch. As Christmas approaches, his costumes are in high demand.