Donald Trump and his staunch supporter Elon Musk have publicly expressed their strong opposition to ‘woke culture,’ marking it as a significant issue in the US elections. Originally rooted in raising awareness of racial injustices within African American communities, the term ‘woke’ has expanded to encompass various social and political movements advocating for minority rights. Analysts suggest that this ideological struggle significantly influenced voter behavior, with many Americans feeling alienated by contemporary identity politics. The upcoming elections could see a pivotal clash between traditional values and the push for inclusivity.