bbc.com

The Rise of Celebrity Lookalike Competitions: A Fun Escape for Millennials and Gen Z

A recent surge in celebrity lookalike competitions in the UK and US has captivated young audiences seeking fun and social connection. Sparked by a Timothée Chalamet contest in New York, the trend attracts participants eager for brief fame, laughter, and community amid the pressures of life. Contestants express that these events provide a much-needed break from dreary news, fostering positive interactions. While many enter for publicity or simply to join in the fun, the competitions highlight a unique cultural shift, particularly in how celebrity culture is embraced and adapted by a younger generation.

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