Generation Beta, covering individuals born from 2025 to 2039, is projected to constitute 16% of the global population by 2035. The term was coined by social researcher Mark McCrindle, who emphasizes that this generation will be significantly shaped by technology and face challenges including climate change and global demographic shifts. Recent studies indicate the impact of artificial intelligence and tools like ChatGPT on younger generations. The validity of generational labels remains a topic of debate, with experts suggesting they should be seen as social change indicators.