In the evolving landscape of the 2024 US election, candidates Donald Trump and Kamala Harris are leveraging podcast appearances to connect with younger, less politically engaged audiences. Trump’s recent three-hour session on Joe Rogan’s podcast garnered over 44 million views, highlighting the medium’s reach. Despite conventional media still holding significance, podcasts provide a unique platform to engage niche voter groups. Harris, while attracting a smaller audience with her appearance, aimed to resonate with young women. As traditional media remains vital, the growing influence of podcasts may play a crucial role in reaching diverse constituents.